Starbucks is Launching its First Dairy-Free Frappuccinos in Grocery Stores Nationwide
As part of the coffee giant’s goal to reduce carbon by 50 per cent by 2030, Starbucks is committed to expanding its plant-based menu choices.
Starbucks has announced that it is launching its first dairy-free bottled Frappuccinos as part of its ongoing commitment to expand plant-based menu choices. Made with oat milk, the new, ready-to-drink beverage will be available in two flavors: Caramel Waffle Cookie and Dark Chocolate Brownie.
The coffee giant is also rolling out a bottled cold brew made with oat milk. The Starbucks Multi-serve Cold Brew will be available in a Dark Chocolate flavor. The new beverages will launch later this year in local grocery stores, national retailers, convenience stores, and gas stations as well as online where groceries are sold.
“Starbucks has been a leader in the ready-to-drink coffee category since 1994 and we continue to focus on beverage innovation with the highest quality coffee and ingredients,” Chanda Beppu, Vice President of Channel Development Americas at Starbucks, said in a statement. “This year, we’re excited to provide customers with their favorite ready-to-drink Starbucks beverages in new flavors and formats, like Starbucks Cold & Crafted on Tap and the new Starbucks Frappuccino with Oatmilk.”
What We Drink Matters
In 2020, Starbucks announced plans to reduce its carbon footprint by 50% by 2030. With dairy products accounting for the biggest source of carbon dioxide emissions throughout Starbucks' operations and supply chain, Chief Executive Officer Kevin Johnson stated that "alternative milks will be a large part of the answer,” with “the demand-supply curve for consumer goods already altering."
Last year, the coffee giant started using Oatly products in select U.S. stores before rolling it out nationwide in early 2021. Its share of orders that use plant-based milk jumped from 17 to 25 percent after it introduced Oatly. In Chile, the company uses another plant-based milk produced by NotCo SpA.
Just recently, the coffee giant revealed that it is testing milk made by alt-dairy startup Perfect Day Inc. The company uses a process called microbial fermentation, which produces real cow’s milk, without using actual cows.
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