Luxury Fashion House Moncler to Go Fur-Free
The last collection to feature fur will be Autumn/Winter 2023.
Photo: Andrew Skowron
Luxury fashion house Moncler has announced it will ban fur in all its collections starting from 2024, joining the growing list of fashion houses listening to the increased consumer demand for sustainable, ethical, animal-free fashion.
The Italian fashion house will stop sourcing new fur this year, with the Fall/Winter 2023 collection being the last to feature real animal fur.
“This decision is consistent with Moncler’s ongoing commitment to responsible business practises and builds on the brand’s constructive and long-term engagement with the Italian animal rights organisation LAV as a representative of the Fur Free Alliance,” said Moncler in a statement.
Campaigners who have long criticized Monclar for using fur trims in its jackets have welcomed the move, which follows in the footsteps of other luxury brands, including Canada Goose, Valentino, Prada, Versace, Gucci, and Armani, who have already announced plans to end the use of fur.
“We praise Moncler for shedding the cruelty associated with the fur trade,” said Joh Vinding, chairman of the Fur Free Alliance. “It is becoming increasingly clear that today’s consumers and brands want nothing to do with the appalling suffering of animals used for fur fashion.”
Simone Pavesi, LAV Manager for the Animal Free Fashion Area, added: “LAV applauds Moncler for the responsible decision to permanently discontinue animal furs from its collections.
“Our commitment to Moncler and all fashion companies continues towards new goals for an increasingly sustainable fashion and for the protection of animals.”
PJ Smith, fashion policy director for the Humane Society of the United States said “We’re thrilled Moncler is committed to making the fashion industry more humane. Italy has quickly become a hub for fur-free fashion now that the country banned fur farming last year and many of its renowned brands–including Armani, Prada, Versace, Valentino and Gucci–are fur-free.”
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