Campaigns

Released every year during the festive period, our buy better gift guide features hundreds of ethical, cruelty-free items that have been carefully selected by our founder, Elizabeth Novogratz, to help you find that special something for anyone in your life.

30 Days of Action for Animals is an empowering campaign by Species Unite, where you can make a real difference in the lives of animals each day. Sign up to receive daily emails packed with inspiring ideas on how to take action and create a kinder world for our furry, feathery, and scaly friends.

Our 30-day challenge sees people ditch the animal products in favor of plant-based foods for an entire month. With daily emails packed full of delicious recipes, top tips, and tons of inspiration, you’ll experience how exciting plant-powered foods can be, all while saving animals and reducing your environmental impact.

Interested in starting your plant-based journey? Our free starter kit has you covered with easy recipes, expert tips, and insights into health, ethics, and sustainability benefits. Plus, discover our top cruelty-free wardrobe must-haves. Order your free copy today.

Our 7-day challenge is for animal-lovers who are ready to take the next step to living in line with their animal-loving values. Tested and approved by our plant-based foodie and fashion-loving founder, Elizabeth Novogratz, you’ll discover everything you need to become a well-fed, stylish animal-lover.