Impossible Foods’ Meatless Pork Arrives in the U.S. Before Going Global

EAT

Oct 5

The company has debuted the product in New York's Manhattan restaurant Momofuku Ssam Bar.

Impossible Foods has just debuted its new meatless pork at several restaurants in the United States ahead of its launch in Hong Kong and Singapore, with further plans for retail expansion in those markets in the coming months.

The vegan pork alternative was served at chef David Chang’s famed Momofuku Ss am Bar in New York City last week, incorporating the Impossible Pork Ragu in one of the restaurant’s most iconic dishes - Spicy Rice Cakes.

This is not the first time Chang has debuted Impossible’s faux meat products. In 2016, the chef launched Impossible’s flagship Impossible Burger at his restaurant, and just last month, he added Impossible Chicken Nuggets to his fried chicken concept Fuku.

“Our menu calls for high-quality, versatile ingredients,” Momofuku’s culinary director Max Ng said in a statement, “and Impossible Foods’ products always deliver.”

Pork, the world’s most consumed animal protein, is responsible for a host of problems including devastating environmental pollution and the slaughter of millions of sentient pigs each year.

That’s where the Impossible brand steps in - to create plant-based pork that looks and tastes like the real thing, but with a fraction of the environmental footprint and without causing any animals to suffer.

Impossible Pork is vastly more sustainable than ground pork from pigs, using 81–85% less water, 66–82% less land, and generating 73–77% less greenhouse gas emissions based on an ISO conforming Life Cycle Assessment.

The plant-based pork also claims to be tastier and healthier than its animal-based counterpart. The product - which is made from soy and gives a realistic texture and taste - provides fewer calories, one-third less saturated fat, and 0 cholesterol than animal-based pork, according to the company.

In a blind taste test by Impossible Foods, it found that 54% of Hong Kong consumers preferred Impossible Pork versus 46% that picked pork from pigs.

“Earlier this month, we beat the animal with the launch of Impossible Chicken Nuggets,” said Dennis Woodside, president of Impossible Foods. “With Impossible Pork, we’re beating the animal again while satisfying even more types of cuisine — another important step towards making the global food system much more sustainable.”

Where to Find Impossible Pork

U.S.

Impossible Pork will be available at Momofuku Ssäm Bar at 89 South Street, Pier 17, New York 10038 for a limited time.

Nice Day Chinese in New York City and Asian Box in California have also released new dishes that feature the vegan pork.

And starting this week, Impossible Pork will be served at more than 100 restaurants in Hong Kong, across a variety of cuisines, from dim sum and classic Chinese to Japanese and Thai.

Hong Kong

Globally acclaimed dim sum chain Tim Ho Wank will be offering four new signature dim sum and rice dishes at all of its Hong Kong restaurants. Other local favorites to debut Impossible Pork in Hong Kong including Dumpling Yuan, known for its authentic Northern Chinese style dumplings; Bloom by Wong Jia Sha, a modern Shanghainese restaurant; and Kyoto Katsugyu, a Japanese katsu favorite.

Chinese fast-food chain MX of Maxim’s Group in Hong Kong will launch its Eggplant & Impossible™ Pork Casserole dish at 45 locations across the city.

The Tong Chong Street Market in Taikoo Place will feature numerous Impossible Pork dishes throughout October.

Singapore

In Singapore, Impossible Pork will land in November on the menus of a number of new and returning customers, including Prive, PS Cafe, Da Paolo, and Moonbow Dempsey, a well-known fusion restaurant from Ironman Chef Heman, who will serve a Crispy Cheesy Impossible Pork Ball.

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