Billie Eilish and Nike Team Up to Create Vegan Sneaker Collection
“You can make cool s*** and you don’t have to be wasteful.”
Musician Billie Eilish has announced that she will be releasing Air Jordan 15 and Air Jordan 1 KO styles in collaboration with shoewear brand Nike.
Scheduled for release on Eilish’s online store on September 27 and Nike’s SNKR site, on September 30, the sneakers are 100% vegan and crafted from more than 20% recycled material.
“These are the best shape with everything; with pants, with shorts, with skirts, and with dresses. I love these shoes and I love the way they make your legs look,” Eilish said about the sneakers in a video for Nike. “I love how they make you feel. You can kind of do anything in them. They’re gender-neutral, which I really love and you can be whoever and whatever you want in these, and with any shoe because that’s your right and that’s the thing I would always talk about with shoes.”
Credit: Nike
Taking to Instagram to share the news, Eilish described the process as “an incredible and surreal experience”.
The designs are also a nod to Eilish’s signature style - the sneakers will be available in a tan color, and another in a bright acid green.
“This color is such a classic, stupid, little ‘old me’ thing, I guess,” said Eilish. “I really wanted to have almost a kind of ode to myself, in an appreciative way, in a kind of sentimental way.”
For the seven-time Grammy Award-winner, sustainability was an important part of the collaboration.
“You can make cool s*** and you don’t have to be wasteful.”
The 19-year-old is known for using her platform to promote veganism and animal advocacy to her 90 million Instagram followers. More recently, Eilish has brought her activism to the Met Gala, by encouraging Oscar de la Renta to ban fur from their collections. The fur ban was a condition set by Eilish - her team had told the fashion house that she doesn’t work with brands in the fur business.
“I’m honored to have been a catalyst and to have been heard on this matter,” Ms. Eilish said in a statement to The New York Times, adding that she found it “shocking that wearing fur isn’t completely outlawed at this point in 2021”.
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The footage was reportedly recorded at Marshall BioResources in North Rose, New York, where up to 22,000 dogs - mostly beagles - are being bred for animal experimentation.