Adidas, Lululemon, Stella McCartney To Use Vegan Leather Made From Mushrooms
Innovative, low impact mushroom leather Mylo, is set to transform the industry for good thanks to a huge collaboration with some of the world’s leading fashion brands.
Adidas, Lululemon, Stella McCartney and Kering are marking a major milestone in the fashion industry with the launch of the Mylo mushroom leather consortium.
As part of the game-changing consortium, these four leading brands will have exclusive access to Bolt Threads’ innovative mushroom leather material named Mylo.
Mylo is created using a highly efficient grow process that is intentionally designed to be low impact – taking less than two weeks to grow, emitting fewer greenhouse gases and using less water and resources than animal leather. The groundbreaking material, Bolt Threads say, is “everything you love about leather without everything you (and the planet) don’t”.
Now, with the backing of some of fashion’s leading brands, Mylo is set to transform the industry for good when products using the material launch in 2021.
“Many people associate leather with luxury but since the beginning I always wanted to approach things in a different way because killing animals for the sake of fashion is quite simply not acceptable”, explains fashion designer Stella McCartney.
As a material, Mylo is said to have a remarkable resemblance to soft, supple leather, and can be used like animal or synthetic leather and can take on any color, finish or emboss.
More than a billion cows, pigs, goats, sheep, alligators, ostriches, kangaroos, and even dogs and cats are cruelly slaughtered for their skins every year. But thankfully, more and more cutting-edge and cruelty-free alternatives like Mylo are becoming available.
“For too long the industry standard has categorized materials as either natural or highly functional - but not both. The way to remedy this is to innovate responsibly with solutions that challenge the status quo, and products that use the best of what nature has spent millions of years perfecting - like Mylo - are critical to that,” said James Carnes, VP Global Brand Strategy at adidas.
Before Mylo’s big launch in 2021, you can find out more about animal-free leather with our Ten Stylish Alternatives to Animal Leather.
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The footage was reportedly recorded at Marshall BioResources in North Rose, New York, where up to 22,000 dogs - mostly beagles - are being bred for animal experimentation.