Starbucks CEO Says Plant-Based Is ‘Most Dominant Shift’ In Consumer Behaviour
The world’s largest coffeehouse chain is embracing the demand for plant-based food and drink, as it reveals one store in Seattle has already switched to a 100% plant-based food menu.
Credit: Starbucks
Starbucks has announced that the most dominant consumer trend is the shift towards plant-based food and drink, as the chain continues to develop and roll out more plant-based options around the world.
“If I were to say what is the -- probably the most dominant shift in consumer behavior is this whole shift to plant-based”, Starbucks CEO and President, Kevin R. Johnson, told investors at a recent meeting. “And that is a shift both in beverage and in food”.
The CEO explained that Starbucks has been meeting the increasing plant-based demand by introducing plant milks for beverages including almond milk, soy milk, and oat milk. And on food menus, the chain has introduced items like the Impossible Sausage Breakfast Sandwich.
And one Starbucks outlet in Seattle has even gone to a 100% plant-based food menu. Johnson explained that they use the Seattle store as a test area for new products and innovations.
“So if I think about both beverage and food, the #1 trend that I would highlight there is just the consumer shift and consumer preferences around plant-based”, Starbucks’ CEO and President, Kevin R. Johnson told investors last week.
Starbucks are embracing the plant-based trend on a global scale too.
The coffee giant recently released a new vegan menu in China, complete with Beyond Meat beef, plant-based Omnipork, and oat milk for beverages. The game-changing menu debuted across all of its 3,300-plus outlets in China. And last month saw the launch of two new Beyond Meat sandwiches on Starbucks’ menus across the Middle East in the United Arab Emirates and Kuwait.
Meanwhile Starbucks in the U.S. have begun a nationwide roll out of the wildly popular oat milk - and it will be available in all stores by spring 2021.
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