McDonald’s To Launch Vegan Burger In New ‘McPlant’ Range
The world’s largest restaurant chain is finally embracing plant-based food, with a new vegan range set to include burgers, ‘chicken’, and breakfast sandwiches.
McDonald’s announces its new McPlant range. Credit: McDonald’s
McDonald’s has finally announced its first ever plant-based range of menu items with the reveal of its new McPlant burger.
The world’s largest restaurant chain has been busy trialling plant-based burgers in international markets over the last few years.
Now, the company is ready to meet the huge demand for plant-based food with its new McPlant range of vegan menu items that will begin with a McPlant burger.
"We have created a delicious burger that will be the first menu option in a plant-based platform," announced Ian Borden, president of McDonald's International.
The fast-food chain describes its new McPlant burger as being “made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings”.
Leading plant-based meat brand Beyond is reported to have co-created the patty with McDonald’s, with a global launch for the item expected at some point next year.
And that’s not all: McDonald’s president added that the McPlant range could eventually include plant-based chicken and breakfast sandwiches too, CNN Business reports.
As one of the world’s most famous meat brands, McDonald’s finally embracing plant-based food could be a huge win for animals.
“McDonald’s McPlant announcement has the potential to drive Americans towards plant-based foods”, Joe Loria, meat reduction manager at World Animal Protection US, told Plant Based News.
“Customers in the United States – one of the countries that eats the most meat – could have the opportunity to easily reduce their meat consumption and lower the overall demand for factory-farmed meat”, Loria adds.
“By making humane and sustainable proteins affordable and accessible, World Animal Protection expects that factory farms can start being phased out”.
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The footage was reportedly recorded at Marshall BioResources in North Rose, New York, where up to 22,000 dogs - mostly beagles - are being bred for animal experimentation.