H&M Beauty Releases New, Vegan Collection Designed for Gen Z
The new brand OHH! (OH HEY HERO) features a selection of everyday essential body care products that are entirely cruelty-free.
Credit: H&M Beauty
According to the Humane Society of the United States (HSUS), around 500,000 animals suffer and die every year due to cruel and unnecessary laboratory tests conducted by the cosmetics industry. Despite recent progress with an increasing number of brands opting to go cruelty-free, thousands of companies, ranging from luxury beauty brands to popular high-street giants, still persist in testing their products on animals. And it isn’t just the industry that is complicit; consumers continue to create demand by purchasing products that have been tested on animals rather than the huge array of ethical options available.
One consumer base helping to transform the industry is Gen Z, with 43 percent of individuals aged 11-25 refusing to buy cosmetics that have been tested on animals. This growing demand is prompting brands to launch animal-friendly product lines, emphasizing the crucial role of consumer demand in promoting ethical practices in the cosmetics industry.
H&M Beauty is the latest brand to embrace this with the launch of its new collection: OHH! (OH HEY HERO). The collection features ten cruelty-free daily care products to ‘uplift, invigorate and put the hero status into customers’ daily routine’, and are available at more than 2,000 stores worldwide and online across selected markets. Designed with Gen Z in mind, each OHH! product is ‘inspired by every young person’s potential to be their own hero’ and celebrates ‘individuality, body acceptance and freedom of expression’.
Credit: H&M Beauty
The 10-piece line-up of everyday vegan essentials include a moisturizing stick with shea butter and sunflower oil, body lotion, deodorant, hand cream, a body scrub, body serum and wash, as well as a five-blade razor and shaving gel with aloe vera. The collection is priced between $4.99 to $9.99, making it accessible to a wide range of customers.
“We don’t believe in complicated routines, layer upon layer of product and overpriced formulas. This collection is about inclusivity and accessibility while also being innovative and dependable,” explains Sabina Odqvist, head of private label at H&M Beauty. “We want this range to make our customers feel comfortable and confident in their own skin and we really hope that it becomes an iconic upgrade on everyday essentials for our beauty and personal care shoppers.”
H&M’s Full OHH! beauty collection:
Credit: H&M Beauty
Little Champ Functional Moisturizing Stick, $9.99
Containing nourishing shea butter this handy on-the-go stick quickly and helps prevent skin friction and while locking in moisture leaving your skin feeling hydrated and silky smooth.
Little Mx Magic Body Lotion, $8.99
A fast-acting, lightweight, and quick to absorb body lotion that instantly nourishes skin with shea butter and jojoba.
Clear Up Charlie Clarifying Body Serum, $9.99
Formulated with 2% salicylic acid this body serum helps to keep spots, including blackheads and whiteheads, at bay.
Get Into The Smooth Body Scrub, $9.99
An effective in-shower salt scrub that helps to buff and smooth uneven texture and rough patches. Meanwhile, shea butter helps to boost moisture while scrubbing.
Wonder Kid Hand Cream, $4.99
Formulated with shea butter this non-greasy, non-sticky moisturizer intensely hydrates hard-working hands.
The Caretaker Razor, $9.99
5-blades and a vegan strip ensure a silky-smooth shave every time, available in two colors.
The Caretaker Razor Refill, $9.99
5-blades and a vegan strip ensure a silky-smooth shave every time.
The Caretaker Razor Case, $9.99
Lightweight and travel-friendly. Now it’s easier than ever to take your favorite razor – and a close shave – with you wherever you go.
Prom Clean Body Wash, $5.99
An uplifting and invigorating body wash that instantly delivers a zingy fresh feeling with sparking notes of citrus and florals.
Skin Saver Sidekick Shaving Gel, $9.99
The perfect pairing to The Caretaker Razor, this nourishing shave gel protects skin during hair removal for a silky finish.
OHH! products are available online at www.hm.com.
In collaboration with LUSH, Species Unite is reporting on the animal testing industry through engaging news stories, podcast episodes and powerful petitions. Listen to the podcast episodes here and read our stories here.
We Have A Favor To Ask…
Species Unite amplifies well-researched solutions to some of the most abusive animal industries operating today.
At this crucial moment, with worldwide momentum for change building, it’s vital we share these animal-free solutions with the world - and we need your help.
We’re a nonprofit, and so to keep sharing these solutions, we’re relying on you - with your support, we can continue our essential work in growing a powerful community of animal advocates this year.
More stories:
Species Unite
A collection of stories of those who fight the good fight on behalf of animals.
Meat giant JBS USA misled consumers with fake sustainability claims to boost sales, the lawsuit alleges.