First Plant-Based Oscar Mayer Hotdog Launched by Kraft Heinz Not Company
The 140-year-old company has released a plant-based version of its famous hot dogs, marking the first alternative meat innovation from the joint venture between The Kraft Heinz Company and TheNotCompany.
Photo: The Kraft Heinz Not Company
The first plant-based meat innovation from the well-known processed meat company Oscar Mayer, a subsidiary of Kraft Heinz, has been unveiled and will soon hit grocery store shelves across the United States.
This launch also marks the debut of the first meat alternative product introduced by The Kraft Heinz Not Company, a partnership between Kraft Heinz and the Chilean plant-based food brand The Not Company.
“At The Kraft Heinz Not Company, our goal is to create mouthwatering, plant-based foods that are delicious and accessible for everyone – from the devoted vegan to the plant-based curious,” says Lucho Lopez-May, CEO of The Kraft Heinz Not Company.
“We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity, and legacy of the Oscar Mayer brand,” he added.Available in Bratwurst and Italian sausage flavors, NotHotDogs and NotSausages will debut at Expo from March 12 – March 16 before rolling out in major retailers nationwide later in 2024. They are said to offer consumers the ‘smoky, savory taste, meaty color, and thick, juicy bite’ of traditional meat products.
With the United States plant-based market projected to skyrocket from $8.3 billion in 2023 to $19 billion by 2030, The Kraft Heinz Not Co. is aiming to fill the gap in the market for plant-based hot dogs and dinner sausages with a familiar ‘meaty’ flavor and texture.
The launch of NotHotDogs and NotSausages is the fourth product released by The Kraft Heinz Not Company, following previous offerings including KRAFT NotMac&Cheese, KRAFT NotCheese Slices, and NotMayo.
As the third-biggest food corporation in North America, Kraft Foods's dedication to incorporating plant-based food choices reflects the broader trend within the food industry toward creating products that are more sustainable and compassionate towards animals.
Photo: The Kraft Heinz Not Company
Supporting Solutions for Animals and the Environment
The animal agricultural sector contributes significantly to greenhouse gas emissions, with livestock, notably cattle, accounting for 15 percent of the world's total emissions. Plant-based meat and dairy products offer consumers the taste of traditional animal-based products while causing only a fraction of the environmental impact. In fact, plant-based diets have been found to cause 75 percent fewer emissions when compared to diets where more than 100g of meat was consumed daily, according to a recent study regarded as the most comprehensive research of its kind.
At Species Unite, we believe in the power of collective action to create meaningful change for animals and the planet. That’s why we host our 30-Day Plant Power Challenge, where thousands of compassionate people around the world embrace vegan food and fashion for an entire month. Want to join in? Sign up for the challenge here.
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