Dairy is Dying: Ben & Jerry’s Entire Range is Now Nearly 40% Dairy-Free
The premium ice-cream brand is launching two new vegan flavors, bringing its official dairy-free count in the U.S. to 20 products.
The much-loved ice-cream brand, Ben & Jerry’s, has announced the launch of two new vegan flavors. These new additions mean that nearly 40 percent of the company’s ice-cream lineup is now dairy-free, representing the growing consumer demand for animal-free products.
The Nondairy Boom Chocolatta is a mocha and caramel flavor with fudge flakes, chocolate cookies, and a chocolate cookie core. The Nondairy Bananas Foster has a banana and cinnamon base with almond toffee pieces and a salted caramel core. Both are 100% vegan and are being released as part of the frozen treat company’s core range, meaning there is a dense spoonable center that fills the middle of the pint.
"We know that people who choose non-dairy frozen desserts love variety," said Dena Wimette, Head of Innovation for Ben & Jerry's. "They want to avoid dairy and still have amazing taste. These two new non-dairy flavors will satisfy their cravings for something different and delicious."
The company first entered the plant-based dessert space in 2016 with the release of four almond milk-based flavors: Chocolate Fudge Brownie, Chunky Monkey, PB & Cookies, and Coffee Caramel Fudge.
Some of the other recent flavors added to Ben & Jerry’s plant-based ice cream line include Phish Food, Mint Chocolate Chance, The Tonight Dough, Americone Dream, Karamel Sutra Core, Colin Kaepernick’s Change the Whirled.
The vegan ice cream market is projected to reach $805 million by 2027, according to Allied Market Research, and frozen dessert companies, such as Ben & Jerry’s, are keen to capitalize on the growth.
Boom Chocolatta and Bananas Foster will be available in major retailers soon. Learn more.
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