Colin Kaepernick Launches New Vegan Ben & Jerry’s Flavor
The inspiring activist has partnered with the leading ice cream brand for the new non-dairy Change the Whirled flavor, with his proceeds supporting the Know Your Rights Camp charity.
Credit: Ben & Jerry’s
The incredible Colin Kaepernick, famous for his protests against racism, white supremacy and police violence, has launched a new vegan Ben & Jerry’s flavor to benefit the Know Your Rights Camp charity.
Ben & Jerry’s, who calls itself an “aspiring social justice company”, says the product “celebrates Kaepernick's courageous work to confront systemic oppression and to stop police violence against Black and Brown people”.
The new “Change The Whirled” flavor features a caramel non-dairy sunflower butter base with fudge chips, graham cracker swirls and chocolate cookie swirls. It’s vegan - like Kaepernick himself - and joins more than a dozen other non-dairy Ben & Jerry’s flavors already available, as the ice cream brand continues to add vegan offerings to meet increasing consumer demand for plant-based food.
Kaepernick's portion of the proceeds from sales of Change the Whirled will support the work of Know Your Rights Camp. Kaepernick founded Know Your Rights Camp in Oakland, CA in 2016 to advance the liberation and well-being of Black and Brown communities. The Camp's curriculum is designed around 10 points including that Black and Brown people have the rights to be free, healthy, brilliant, safe, loved, courageous, alive, trusted, educated and to know their rights.
"I'm honored to partner with Ben & Jerry's on Change the Whirled," said Kaepernick. "Their commitment to challenging the anti-Black roots of policing in the United States demonstrates a material concern for the wellbeing of Black and Brown communities. My hope is that this partnership will amplify calls to defund and abolish the police and to invest in futures that can make us safer, healthier, and truly free."
Change the Whirled will be available as a full-time flavor at Ben & Jerry's Scoop Shops and on store shelves nationwide in the US at the start of 2021.
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