Biggest US Meat Producer Launches Vegan ‘Chicken’ Bites
Tyson Foods continues to meet the growing demand for plant-based food with the release of its new buffalo and sweet barbecue plant-protein bites.
Credit Tyson Foods
The biggest meat producer in the United States is continuing to expand it’s plant-based products with the launch of vegan chicken-style bites.
Tyson Foods slaughters over two billion animals every year, and supplies leading grocers, fast food, and restaurant chains, including KFC, Taco Bell, and Walmart.
But earlier this year, the meat giant made the landmark decision to diversify into the huge plant-based market with the launch of vegan burger patties, Bratwurst and Italian sausages, and ground, under its Raised & Rooted label.
Now, Tyson has announced the latest addition it’s Raised & Rooted range: poppable Plant Based Bites in two flavors - Buffalo Style and Sweet Barbecue.
Made with 100% plant-based protein, the bites are packed with 8g protein per serving, and have 33% less saturated fat than USDA white meat chicken nuggets. They’re available now nationwide.
The products have been released to meet what Tyson calls “the growing demand and desire for plant-based products”.
“Our new plant-based bites deliver the taste that will wow taste-buds in a better-for-you alternative,” said David Ervin, vice president of marketing, Raised & Rooted. “We are excited to continue to grow our offerings and provide people with the alternative protein options they seek for meal or snack-time with beloved flavors.”
Many of the leading meat companies are catering to the booming plant-based protein market, as Americans increasingly choose meat-free products due to health, environmental and animal welfare concerns.
“Our analysis is that in three to four years plant-based will be perhaps 10% of the market. We’re a large beef producer and that is a big part of our portfolio. So there’s some cannibalization that will occur”, the CEO of global agribusiness corporation Cargill recently announced.
Want to find out more about plant-based protein? Check out our Guide to the Tastiest Plant-Based Meat.
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