3D Printed Vegan Meat Cuts Launch in Restaurants
Redefine Meat brings to market what was previously considered technologically impossible: commercial-scale whole cuts of plant-based meat.
Credit: Redefine Meat
Israeli food-tech company, Redefine Meat, will start offering 3D printed plant-based meat whole cuts at restaurants in Europe.
Initially available in select restaurants in the UK, Germany, the Netherlands, and Israel, this marks the first time that high-end restaurants will offer plant-based whole cuts as part of their menus.
“Over the past few weeks at COP26, we’ve seen world leaders commit to landmark goals such as the elimination of all deforestation by 2030, which requires a significant reduction in global meat consumption,” Eshchar Ben-Shitrit, CEO and co-founder of Redefine Meat said.
“Redefine Meat has its eyes set on the real problem – not meat, but the way it’s produced. We have a genuine solution that today, not in 2030, preserves all the culinary aspects of meat we know and love, but eliminates cattle as a means of production,” he added.
“We’ve achieved a level of superiority in taste and texture that surprised even some of the most recognised chefs in the world, and our unique technological capabilities enable us to replace every part of the cow for the first time.”
Dishes made from the range of New-Meat products include beef and lamb cuts, as well as minced beef and pork, will be available in restaurants such as Marco Pierre White’s UK-wide chain of 22 steak houses and Michelin-starred Ron Gastrobar in the Netherlands.
“The reality is that until now plant-based meat products have fallen way short in terms of the quality and versatility required for our menus,” said Pierre White. “Redefine Meat’s New-Meat products give you all the sustainability and health benefits of plant-based, without the compromise on taste and texture.”
Redefine Meat uses ingredients including soy and pea protein, beetroot, chickpeas, yeast, and coconut fat to make its fake steaks and can “print” 10kg of plant-based meat per hour. The company, which raised $29m from investors to bring its 3D printed meat substitutes to a wider commercial market, claims to have “cracked the holy grail of the alternative meat industry – whole cuts of meat”.
“I’ve had vegans complaining that this is too much like meat,” said Ben-Shitrit. “Personally, I don’t eat meat. I think it’s wrong to kill animals and eat them. But in order to get the flexitarian, it’s better to disregard the opinion of the vegan.”
Redefine stated plans to continue expansion in the coming years across Israel, Europe, the United States, and Asia.
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