Want to Help the Planet? This Challenge Is for You!
Take the 30-Day Plant-Powered Challenge Today!
Are you ready to embrace plant-powered food and fashion in 2025? Sign up for our 30-Day Plant-Powered challenge to receive free advice, recipes and support straight to your inbox for an entire month.
One Month. Small Changes. Big Environmental Impact.
Every choice we make shapes the future of our planet. From the food we eat to the products we buy, our daily actions either fuel climate change or help fight it.
The 30-Day Plant-Powered Challenge empowers you to take meaningful steps toward a more sustainable lifestyle—reducing your carbon footprint, preserving natural resources, and protecting ecosystems for future generations. Small changes add up, and together, we can create a healthier, more resilient planet.
Why Try Plants for 30 Days?
Choosing a plant-based lifestyle is one of the most impactful choices you can make for animals, the environment, and your own well-being. By going plant-based for 30 days (and maybe beyond), you'll experience firsthand the incredible benefits of this compassionate choice:
Why Take the Challenge for the Planet?
Choosing a plant-based lifestyle is one of the most impactful ways to fight climate change. Animal agriculture contributes 14.5% of global greenhouse gas emissions—more than all transportation combined—while also driving deforestation, soil degradation, and water shortages. The fishing industry further depletes marine ecosystems, disrupting biodiversity and accelerating oceanic dead zones. By eliminating animal products, you can significantly reduce your carbon footprint, conserve vital natural resources, and help restore balance to the planet. Every meal is a choice, and together, our choices can create a more sustainable future.
Some of Our Previous Challenge Participants:
Head of TED, Chris Anderson
Republic Records, Mel Carter
Pulitzer Prize-Winning Author, Benjamin Moser
Ecologist and New York Times Best Selling Author, Carl Safina
How It Works!
Receive Daily Support in Your Inbox:
From tomorrow, you'll receive emails from our founder Elizabeth Novogratz for 30 days, packed with tips, plant-powered recipes, and inspiration to keep you motivated throughout the entire challenge.
Become Part of a Community:
Join our vibrant community of participants, share your experiences, and connect with like-minded individuals on this transformative journey. Our team will also be available to answer your questions and provide guidance every step of the way.
Elizabeth Novogratz, Species Unite Founder
A Message from Our Founder
Hi, I’m Elizabeth,
When I first made the switch to a plant-powered lifestyle, I was surprised at how expansive it felt. That might sound weird but my expectations were that it’d feel a little limiting.
Not only did I feel better (and kinder), my skin started to glow, I got stronger, I ran faster, I started cooking (sometimes), and a whole new world of options opened up to me, some that I had no idea even existed. Not only in the food world, but fashion as well. My wardrobe got way more interesting and I fell in love with the creators behind these innovations. In general, life got more fun.
That's why I'm excited to invite you to take part in our 30-Day Plant-Powered Challenge, where you’ll discover everything you need to become a well-fed, stylish animal-lover.
Still Have Questions?
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Not at all. Many affordable brands are already cruelty-free, and plant-based foods like beans, grains, and vegetables are often cheaper than meat and dairy. This challenge will provide budget-friendly options for every category.
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Yes. Protein is found in many plant foods, including beans, lentils, tofu, tempeh, nuts, seeds, quinoa, and even vegetables. The challenge includes a guide to easy, protein-rich meals.
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We’ll provide a list of brands and shopping guides to make it easy. You can also look for official cruelty-free certifications like Leaping Bunny and PETA’s cruelty-free logo.
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Many brands now offer alternatives to leather, wool, silk, and fur. You’ll learn how to identify ethical fashion choices and discover stylish, sustainable brands.
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Not at all. The goal is progress, not perfection. Every small step makes a difference, and this challenge is about learning and making conscious choices that align with your values.
